“Most people add milk and sugar because they’ve only ever had bad coffee as a result of extremely stale beans, not enough grounds to water, and awful coffee makers. Bad coffee needs milk and sugar to be palatable to nearly anyone. And most people have no idea what they’re missing. Listening to someone rave about the great coffee from their office’s new pod-canister machine or the great new brew at Starbucks is like hearing a repressed, middle-aged woman say “I’ve had orgasms before… I think.”
Marco Arment on coffee.